Acquisition Quality Scoring

You're paying to acquire traffic. Your landing page is paying to lose it.

AQS Group identifies the exact trust failures on your landing pages that inflate acquisition costs, then delivers the data-backed fixes to resolve them. Scored. Prioritized. Actionable within 48 hours.

48-hour turnaround. Fee credited toward implementation.
67%
of paid traffic bounces due to measurable trust deficiencies on the landing page, not the ad.
3.2x
average CPA reduction after AQS-identified trust barriers are removed from the conversion path.
48hr
from diagnostic request to scored report with prioritized, implementation-ready fixes.
The Problem

Your ads are working. Your landing page is not.

Most businesses optimize their ad spend while ignoring the surface that receives it. The landing page is the single largest controllable variable in your acquisition cost, and it is almost always the one with the most undiagnosed failures.

We do not offer opinions. We score trust deficiencies across five measurable dimensions and map them to specific, fixable locations on your pages.

  • High Impact
    Value Proposition Mismatch. The ad promises one thing. The headline delivers another. The visitor decides within 3 seconds that they are in the wrong place.
  • High Impact
    Proof Absence at Decision Points. Testimonials exist on the page, but not near the CTA. The visitor reaches the action step without any evidence that the outcome is real.
  • Medium Impact
    Premature Commitment Request. The form asks for information before the visitor understands what they receive. Risk has not been addressed. The CTA creates friction instead of resolving it.
  • Medium Impact
    No Urgency Architecture. There is no reason to act now. The visitor bookmarks the page and never returns. Statistically, they will not.
Methodology
Acquisition Quality Scoring Framework
A systematic evaluation of the five trust dimensions that determine whether paid traffic converts or leaves.
1

Submit Your Pages

Provide the 3 highest-traffic landing pages and your current CPA. We begin the diagnostic within 2 hours of payment confirmation.

2

We Score Every Trust Failure

Each page is evaluated across Clarity, Friction, Proof, Urgency, and Risk Reversal. Every failure is mapped to a specific location, assigned a severity, and paired with a fix.

3

You Receive a Scored Report

A structured diagnostic with your Acquisition Quality Score, every identified drop-off point, its psychological cause, and the exact change required to resolve it.

Pricing
Two levels of engagement. One objective: lower acquisition cost.
Start Here
Tier 1

Trust Diagnostic

$199 one-time

A rapid, data-backed teardown of your 3 highest-impact pages. You receive a scored report identifying exactly where visitors lose trust and stop converting.

  • Acquisition Quality Score (0–100) across 5 dimensions
  • Page-by-page drop-off analysis with severity ratings
  • Psychological cause identified for each failure
  • Prioritized fix recommendations, ordered by revenue impact
  • Delivered as a structured HTML report within 48 hours
Request Diagnostic — $199
Tier 2

Full Implementation

$1,500 + based on scope

We implement every fix from the diagnostic. New copy, restructured layouts, trust architecture, and conversion tracking installed and validated.

  • All diagnostic findings implemented on your live pages
  • Replacement copy written for every identified trust break
  • Restructured page flow optimized for conversion
  • Conversion tracking configured (GA4, Meta CAPI, etc.)
  • Before/after performance validation over 14 days
  • One revision cycle included
The $199 diagnostic fee is credited in full toward the implementation engagement. The diagnostic is the first step, not a separate cost.
Fit Assessment
This engagement is designed for a specific type of business.

This is for you if:

  • ✓ You spend $5,000+/month on paid acquisition (Meta, Google, LinkedIn)
  • ✓ Your landing page conversion rate is below 3%
  • ✓ You have traffic data confirming visitors arrive but do not convert
  • ✓ You want a diagnostic, not a design opinion
  • ✓ You are prepared to act on specific, evidence-based recommendations

This is not for you if:

  • ✕ You do not yet have consistent traffic to your pages
  • ✕ You are looking for a visual redesign or brand refresh
  • ✕ You want a generic CRO checklist or "best practices" document
  • ✕ You are not willing to change page copy or structure based on data

Request Your Trust Diagnostic

Submit your details below. You will receive a brief confirmation, a payment link for the $199 diagnostic, and your scored report within 48 hours of payment.

Secure submission. You will receive a payment link via email. Report delivered within 48 hours of payment.