Acquisition Quality Scoring

You're paying to acquire traffic. Your landing page is paying to lose it.

Landing Page Conversion Audit — find the trust leaks killing your paid traffic, in 48 hours.

AQS Group identifies the exact trust failures on your landing pages that inflate acquisition costs, then delivers the data-backed fixes to resolve them. Scored. Prioritized. Actionable within 48 hours.

48-hour turnaround. Launch offer — reg. $749. Fee credited toward implementation.
67%
of paid traffic bounces due to measurable trust deficiencies on the landing page, not the ad.
3.2x
average CPA reduction after AQS-identified trust barriers are removed from the conversion path.
48hr
from diagnostic request to scored report with prioritized, implementation-ready fixes.

Your ads are working. Your landing page is not.

Most businesses optimize their ad spend while ignoring the surface that receives it. The landing page is the single largest controllable variable in your acquisition cost, and it is almost always the one with the most undiagnosed failures.

We do not offer opinions. We score trust deficiencies across five measurable dimensions and map them to specific, fixable locations on your pages.

  • High Impact
    Value Proposition Mismatch. The ad promises one thing. The headline delivers another. The visitor decides within 3 seconds that they are in the wrong place.
  • High Impact
    Proof Absence at Decision Points. Testimonials exist on the page, but not near the CTA. The visitor reaches the action step without any evidence that the outcome is real.
  • Medium Impact
    Premature Commitment Request. The form asks for information before the visitor understands what they receive. Risk has not been addressed. The CTA creates friction instead of resolving it.
  • Medium Impact
    No Urgency Architecture. There is no reason to act now. The visitor bookmarks the page and never returns. Statistically, they will not.
Acquisition Quality Scoring Framework
A systematic evaluation of the five trust dimensions that determine whether paid traffic converts or leaves.
1

Submit Your Pages

Provide the 3 highest-traffic landing pages and your current CPA. We begin the diagnostic within 2 hours of payment confirmation.

2

We Score Every Trust Failure

Each page is evaluated across Clarity, Friction, Distraction, Urgency, and Proof. Every failure is mapped to a specific location, assigned a severity, and paired with a fix.

3

You Receive a Scored Report

A structured diagnostic with your Acquisition Quality Score, every identified drop-off point, its psychological cause, and the exact change required to resolve it.

See exactly what you receive. Two diagnostics, publicly analyzed.

Both reports were prepared from publicly accessible pages using the same methodology we apply to every paid diagnostic. The format, scoring, and recommendation structure are identical to what you receive after purchase.

Prepared as proof of methodology. Not commissioned by the companies shown.

Find out exactly how much your conversion rate is costing you.
Assumes an average CPC of 5 in your selected currency. Adjust your numbers for a more precise estimate. Results are indicative — actual figures will vary.
If your traffic isn't converting, you're probably asking one of these.
Why is my landing page getting traffic but no conversions?

Almost always because the page has measurable trust failures the visitor reads in seconds — even if they can’t articulate them. Mismatched value props, friction in the form, distraction near the CTA, no urgency, weak proof. Your ads bring qualified clicks; the landing page quietly bleeds them out. A landing page conversion audit names the exact failure, scores its severity, and tells you what to change first.

My ads are working but my landing page isn’t converting — what’s wrong?

If your ads have a CTR above 1% and CPC in line with your category, the leak is downstream — on the page itself. The two most common causes: the page promises something different from the ad, breaking trust on arrival, and the form or CTA introduces friction that doesn’t earn the commitment it’s asking for. Both are diagnosable in a $499 Trust Diagnostic.

How do I know if it’s my ads or my landing page losing the conversion?

Two checks. First, look at your CTR — if it’s above 1% on cold traffic, your ads are doing their job. Second, look at session duration on the landing page; under 20 seconds means visitors are bouncing on first impression, which is a trust-signal failure rather than an audience problem. If both patterns hold, the page is the leak. We can confirm it in a 48-hour scored diagnostic.

How does the AQS audit process work, step by step?

You request the diagnostic on the form below and tell us your landing page URL plus a few details about your traffic. Within 24 hours, we’ll email you to confirm scope and share a payment link. Once payment clears, our team scores your page across the five trust dimensions, identifies the conversion-killers with severity ratings, and ships a revenue-ranked fix list — all within 48 hours of payment. For the deeper version of how an audit works, read our complete guide.

How fast will I get my report and how is it delivered?

Your Trust Diagnostic arrives as a live HTML report at a private link we email to you — not a PDF deck. The 48-hour audit window starts the moment payment clears. The report is fully shareable with your team, organized by severity, with each finding showing the exact failure location, the psychological cause, and the prioritized fix ranked by revenue impact.

How much does it cost to audit a landing page for conversion problems?

$499 one-time as a launch offer (regular price $749). The fee is credited in full toward Tier 2 implementation if you decide to have us fix the issues we find — so the diagnostic effectively costs nothing if you move forward. There’s no procurement-tier negotiation, no retainer commitment, and no follow-on charges to receive the report.

Is a $499 audit worth it if I’m only spending $2K/mo on ads?

Yes — and arguably more so. At $2K/mo, every percentage point of conversion-rate lift compounds quickly. A 1% conversion-rate increase on $2K/mo of paid traffic typically pays the diagnostic back in the first month. We work with any business spending $2K–$100K/mo on paid ads where the landing-page conversion rate is below 3%, regardless of company size.

Does this work for B2B SaaS, DTC ecommerce, or lead-gen businesses?

All three. The AQS Trust Score framework is medium-agnostic — Clarity, Friction, Distraction, Urgency, and Proof apply equally to a SaaS pricing page, a DTC product page, or a lead-gen funnel. We’ve audited each. The audit adapts to your buyer’s psychology and the specific decision they’re being asked to make on the page.

Every diagnostic is written personally. No pooled team, no outsourced audits.
Ayan Qureshi, Founder of AQS Group

Ayan Qureshi

Founder · AQS Group
View LinkedIn Profile

I built AQS Group after watching founders pour $10K, $25K, sometimes $100K a month into paid ads that landed on pages quietly bleeding out. The ads were fine. The targeting was fine. The page was the leak — and nobody could see it because “the design looks good” kept winning the argument.

I score pages the way an instrument scores a reading. Clarity, Friction, Distraction, Urgency, Proof. Five dimensions, 0–100 each, weighted. The score isn’t a design opinion — it’s a number you can act on.

Every diagnostic I return names the exact break, the psychological cause, and the revenue-ranked fix. No fluff. No checklist templates. No “best practices” theater. If the report doesn’t identify at least one change worth more than its price, you don’t pay. That’s the standard.

Areas of Focus
  • Paid acquisition diagnostics
  • Landing page CRO
  • Conversion psychology
  • Ad-to-landing message match
  • Trust architecture
  • Form & friction design
  • Proof placement & sequencing
  • AQS scoring methodology
Two levels of engagement. One objective: lower acquisition cost.
Tier 2

Full Implementation

$1,799 starting · based on scope

We implement every fix from the diagnostic. New copy, restructured layouts, trust architecture, and conversion tracking installed and validated.

  • All diagnostic findings implemented on your live pages
  • Replacement copy written for every identified trust break
  • Restructured page flow optimized for conversion
  • Conversion tracking configured (GA4, Meta CAPI, etc.)
  • Before/after performance validation over 14 days
  • One revision cycle included
The $499 diagnostic fee is credited in full toward the implementation engagement. The diagnostic is the first step, not a separate cost.
This engagement is designed for a specific type of business.

This is for you if:

  • You are running paid ads and traffic is arriving but not converting
  • Your CPA is higher than your industry benchmark and you cannot pinpoint why
  • You have data confirming the traffic quality is not the problem
  • You want a scored diagnostic, not a design opinion or generic checklist
  • You are prepared to act on specific, evidence-based recommendations

This is not for you if:

  • You do not yet have consistent traffic arriving at your pages
  • You are looking for a visual redesign or brand refresh
  • You want a generic CRO checklist or "best practices" document
  • You are not willing to change page copy or structure based on data

Request Your Trust Diagnostic

Submit your details below. You will receive a brief confirmation, a payment link for the $499 diagnostic (launch offer), and your scored report within 48 hours of payment.

Secure submission. You will receive a payment link via email. Report delivered within 48 hours of payment.