Landing page conversion, audited.
Vendor-neutral guides on landing page conversion audits, paid traffic diagnostics, A/B testing decisions, audit report triage, redesign tradeoffs, and the trust signals that move conversion measurably. Written for marketers and founders spending $2K–$100K/month on paid ads.
Landing Page Conversion Audit: The Complete Guide (2026)
A vendor-neutral guide to what an audit examines, how to do it yourself, when to hire an outside team, what a good report looks like, and what they cost. The longest, deepest piece in the library — the one to read first if you’re unsure whether you need an audit at all.
Read the guide →What to Do When Your Ad Spend Rises but Your Sales Don’t
A 30-minute self-diagnostic for marketing teams whose CAC keeps climbing and whose conversion rate refuses to move. Three places the leak usually is, plus the 14-day measurement window for confirming the fix worked.
How to Read a Landing Page Audit Report (Without Drowning in Findings)
The four parts of a usable audit report, the triage matrix that turns 23 findings into 3 fixes, the four red flags that tell you the audit was lazy, and when to push back on a finding.
Why Redesigns Rarely Fix Conversion (and What to Do Instead)
The most expensive way to lower your conversion rate is to commission a redesign. Three reasons it happens, the decision table for when each tool is right, the two redesigns where conversion does go up, and the brief that prevents the trap.
A/B Testing vs Landing Page Audit: Which One to Run First
The deciding variable isn’t preference — it’s traffic volume and current conversion rate. A 2×2 matrix that picks the right tool, the math behind why low-volume testing is a trap, and the hybrid that actually works.
5 Trust Signals Every Landing Page Needs (and How to Add Them in a Day)
Five trust signals that move conversion measurably — not the decoration kind. Each one names what most pages get wrong, exactly what to ship today, and the lift to expect at the 14-day measurement mark.
Want a scored audit of your page in 48 hours?
$499 launch offer (regular $749). Live HTML report scored across five trust dimensions with a prioritized fix list. Fee credited toward implementation. No retainer, no procurement, no follow-on charges.
Request a Trust Diagnostic →